Every ingredient has a reason.
We don't choose ingredients simply because they are trending. We look at their traditional use, botanical characteristics, compatibility with our formulations and relevance to the product we are creating.
This allows us to respect traditional knowledge without making exaggerated promises about what natural ingredients can do. Responsible wellness should be built on both curiosity and integrity.
The Carenina ingredient test.
Where does it come from?
We trace every botanical to its origin and the communities and knowledge systems behind it.
Why has it traditionally been used?
We honour the cultural and historical context in which a plant earned its place in daily life.
What role does it play in our formulation?
We select for compatibility and purpose — never for hype — so each ingredient earns its place.
We honour traditional knowledge without exaggerated promises. Because responsible wellness is built on both curiosity and integrity.
The plants behind our products.
Ginger
A warming root widely used in traditional diets and studied for its naturally occurring bioactive compounds, including gingerols.
Turmeric
A golden root containing curcuminoids, traditionally used across cultures as part of food and wellness practices.
Black Pepper
Contains piperine and pairs naturally with turmeric in our formulation.
Lemon
Adds a bright citrus profile and naturally occurring plant compounds.
Baobab
An iconic African fruit valued for its nutrient-rich pulp and long history of traditional use.
Soursop
A tropical botanical traditionally used in different food and wellness cultures.